Last updated: September 29, 2026
This Privacy Policy explains what information Command Fire Apparatus LLC (“Command,” “we,” “us”) collects through commandfireapparatus.com (the “Site”), how we use it, who we share it with, and the choices you have. It applies to this Site only. It does not apply to information we collect in person, by phone or by email outside the Site, or to other websites you reach through links on the Site.
1. Who We Are and How to Contact Us
Command Fire Apparatus LLC buys and sells used fire apparatus. We are the business responsible for the information collected through this Site.
Command Fire Apparatus LLC
1916 West Main Street
Mount Joy, PA 17552
Email: [email protected]
Phone: 866-238-6688
Please send privacy questions and requests, including requests to access or delete your information, to the email address or phone number above.
2. Information You Provide
You can browse the Site without giving us your name or contact details. We collect information you choose to give us when you fill in one of our forms. Every form asks for your name and email address. Most also ask for your fire department or organization. Depending on the form, we may also collect the following:
- Apparatus inquiries and inspection requests: your phone number, title or role, the unit you are asking about, your message, and, for inspections, whether you prefer an in-person or video viewing and your preferred date and time.
- General contact: your phone number, department, state, the topic of your inquiry and your message.
- Selling or trading in a truck: your phone number, the apparatus location (city and state) and details of the apparatus, including its type, year, chassis and body manufacturer, mileage, engine hours, pump and tank capacity, aerial length, vehicle identification number (VIN), ownership history, whether you want to sell or trade, and descriptions of its condition, damage or accident history, repairs needed and included equipment. You may also upload up to five photographs of the apparatus.
- Finding a truck: your phone number, role, city and state, and your requirements, such as apparatus type, year range, budget range, timeframe, financing preference, and specifications such as pump size, tank size, aerial length, seating, chassis and mileage.
- Sharing your experience: your phone number, title or rank, state, the unit you purchased, your comments and one photograph. You choose how your story may be used: with your name and department, with your department only, or for internal use only. We follow the choice you make.
- Promotions and giveaways: when we run a giveaway, your phone number, department and role, and your agreement to the official rules and to being contacted.
Information saved before you submit. On certain inquiry and apparatus-related forms, information you enter may be temporarily saved before you complete and submit the form, once you provide contact information such as an email address or phone number. These forms display a notice to that effect.
Please don’t include sensitive personal information, such as financial account numbers or health information, in free-text fields or uploads. Photos may contain embedded location data. You may want to remove it before uploading.
3. Information Collected Automatically
When you submit a form, we automatically record some technical information with your submission: your IP address, your browser type and version (the “user agent”), the page you submitted the form from, the page that referred you to the Site, how you reached the Site where available (for example, from a video or a listing), and, if the form was on a listing page, which apparatus you were viewing.
Like most websites, our hosting provider’s servers also log standard technical information for security and operational purposes, such as IP address, browser type, the pages requested and the date and time of each request.
We may also collect information about how you use the Site through cookies and similar technologies, as described in sections 4 to 6.
4. Cookies and Similar Technologies
Cookies are small text files that a website stores in your browser. Similar technologies include pixels, tags and local storage. We group the cookies and similar technologies that may be used on this Site into three categories:
- Necessary: required for the Site to work, to keep it secure, and to remember choices you make, such as your cookie preferences.
- Analytics: help us understand how visitors use the Site so we can improve it.
- Advertising / Retargeting: let us and our advertising partners show you Command ads on other websites and apps and measure how well those ads work.
We intend to use analytics and advertising technologies only with your consent, and to give you a way to accept or reject them and change your choice later. When that option is available, it will be linked from the bottom of every page.
Most browsers also let you block or delete cookies through their settings. If you block Necessary cookies, parts of the Site may not work.
Embedded videos. Videos on the Site are embedded from YouTube in its privacy-enhanced mode. Nothing is loaded from YouTube until you click to play a video. Once you play one, YouTube’s own privacy policy applies.
5. Analytics
We may use Google Analytics, loaded through Google Tag Manager, to measure how visitors use the Site: for example, which pages are visited, how visitors arrive, and when an inquiry form is submitted. Google Analytics uses cookies and collects information such as your IP address, device and browser details and the pages you view. Google provides this information to us in aggregated reports. For more information, see How Google uses information from sites or apps that use its services. You can also block Google Analytics with the Google Analytics opt-out browser add-on.
6. Advertising and Retargeting
We may use the following technologies to show Command ads to people who have visited our Site (“retargeting”) and to measure how those ads perform:
- Meta Pixel (Meta Platforms, which operates Facebook and Instagram). The Meta Pixel records visits and actions on the Site, such as page views and form submissions, together with information about your browser and device. Meta uses this information to help us reach Site visitors with ads on Facebook and Instagram and to measure our ads. It may link this information to your Meta account if you have one. See Meta’s Privacy Policy.
- Google advertising services. Google Analytics data may be used with Google advertising services or audience features where those services are enabled.
These technologies use cookies and similar identifiers. They may collect information about your activity on this Site that can be combined with your activity on other websites and apps to show you ads that may interest you (interest-based advertising).
When you consent to advertising technologies, certain identifiers and website activity may be shared with advertising and analytics providers to measure campaigns and create advertising audiences.
7. Email Marketing
Our forms include an optional checkbox for joining our email list. It is unchecked by default. If you opt in to email communications, we may send you emails about available apparatus, news and offers from Command, and we may use an email service provider such as Constant Contact to manage those communications. Every marketing email includes an unsubscribe link, and you can also ask us to remove you by contacting us (section 1). We may still contact you about an inquiry, inspection or sale you’ve started with us.
8. How We Use Information
We use the information described above to:
- respond to your inquiries and requests, arrange inspections, and help you buy, sell or trade apparatus;
- prepare offers or valuations for apparatus you tell us about. The details and photos you submit about your apparatus are used internally for this purpose and are not published or shared outside Command, except with our service providers as described in section 9;
- search for apparatus that match your requirements;
- send you confirmation emails about your submissions;
- publish testimonials and photos, only as you have permitted;
- run promotions and giveaways under their official rules;
- send marketing emails if you have opted in;
- understand and improve how the Site is used, and advertise our business, as described in sections 5 and 6;
- protect the Site and our business against spam, fraud and misuse; and
- comply with legal obligations and enforce our rights.
9. Service Providers and Sharing
We share information with the following types of companies that help us run our business and the Site:
- Website management: Responder MAX, which built and manages the Site and our advertising tags on our behalf. Responder MAX has access to form submissions and helps us act on privacy requests.
- Hosting: xCloud, which hosts the Site and stores website data, including form submissions and uploaded photos.
- Form processing and spam protection: form submissions are processed by Gravity Forms software on our own site. Submissions are checked for spam by Akismet, a service operated by Automattic, which receives the content of the submission for that purpose.
- Fonts: the Site’s typefaces are loaded from Google Fonts, which means your browser sends a request, including your IP address, to Google when you visit.
- Analytics and advertising: Google and Meta, as described in sections 5 and 6.
- Email: our email service provider for marketing emails if you opt in (section 7), and the providers that deliver our notification and confirmation emails.
We may also share information when you ask us to, for example by allowing us to publish a testimonial; when the law requires it, such as in response to a subpoena or court order; to protect the rights, property or safety of Command, our customers or others; and as part of a merger, acquisition or sale of all or part of our business.
10. Data Retention
We retain form submissions, uploaded files and related business records for as long as reasonably needed for business, recordkeeping and customer-service purposes. Some records may be retained indefinitely unless deletion is requested or a different retention period is required.
11. Your Privacy Choices
- Cookies: you can block or delete cookies through your browser settings. We intend to support recognized browser-based privacy signals as our consent tools are implemented.
- Ad settings: you can manage how ads are personalized for you through Google’s My Ad Center and Meta’s ad preferences. You can also opt out of interest-based advertising from participating companies at optout.aboutads.info and optout.networkadvertising.org.
- Google Analytics: use the Google Analytics opt-out browser add-on.
- Marketing emails: use the unsubscribe link in any marketing email, or contact us.
12. Your Privacy Rights
Depending on where you live, you may have rights relating to access, correction, deletion or use of your personal information. You may contact us at [email protected] to make a privacy request. We may need to verify your identity before acting on a request.
13. Children’s Privacy
This website is intended for fire departments, public-safety organizations and adults conducting business with Command Fire Apparatus. We do not knowingly seek personal information from children.
14. International Visitors
Command Fire Apparatus is based in the United States. If you access the website from outside the United States, information you provide may be processed and stored in the United States.
15. Changes to This Policy
We may update this Privacy Policy from time to time, for example when we change the technologies we use. When we do, we will change the “Last updated” date at the top of this page. If we make significant changes, we may also notify you in other ways, such as a notice on the Site. We encourage you to check this page periodically.